Finding the right business idea

Most people, even if they have an idea of what they want to do, don’t know specifically how they’ll do it. They don’t know how they’ll make enough money selling their art, how much to charge for their woodworking, or the specifics of the program they want to offer.

It’s normal not to know that.

And for the very few people who do seem to know, they have doubts. They’re worried they might change their mind later, that it’s actually a terrible idea and people are too nice to tell them, they’re scared they’re going to spend their savings on this and it won’t work and…

All of that is normal. Everyone experiences uncertainty and self-doubt.

There's only 3 things you have to do to figure out the right idea:

  1. Focus on what you do know.

  2. Take action immediately, based on what you know.

  3. Learn from taking action, implement what you've learned.

That's it.

Not knowing doesn't mean you're not a good business person, not a real entrepreneur, and don't know what you're doing. It just means you haven't started yet. It's normal. You can figure it out, like everybody else has figured it out.

There's only 3 things you have to do – and you're not going to start by investing your entire savings and quitting your job. You're going to start by taking the smallest, simplest action steps:

Taking on one free client. Offering a beta program at your local library. Making one batch of products to sell.

You might even start smaller than that. You might just tell one person. Or you might start by posting your photography on your personal page, so you get used to sharing it with people.


Figuring out the right idea should feel as nerve wracking and scary as going on a first date or a job interview. If you can handle that, you can do this.

This isn't like finding a diamond in a mountain.

It's more like sculpting. You do a little bit every day and, bit by bit, the sculpture reveals itself.

You can do this. It's simple. Don't overthink it.

I love you. I'll talk to you next week.

Christine

PS. My clients cancel their business plans when they need to pick up their kids last minute from school. They delete social media accounts on family vacations. Some have seasonal work schedules, where they work 10 hours/wk in the summer and a little more in the fall and spring. Some set goals to read fiction books on their porch every week or to spend an afternoon doing something creative, because they want a life that’s more than work. When you get to make your own schedule, you have the freedom to create whatever kind of life you want.


If you’re nervous, if you’ve never done this before, if you don’t know how to build a business – it’s okay. That’s normal. All I do is help people just like you. The process works. I’ll help you the entire way. If you’re curious about working together, click here to set up a free consultation.

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If you aren’t happy with your work — change it.

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Selling cheaper things isn’t easier