It’s time to start.

I work with two kinds of people.

People who want to do work they love and haven’t started yet.

You don’t need a fancy business plan, fancy branding, or a website. You don’t have enough information to do that yet. In the beginning, you just need to meet people, share your work, and tell your people how they can work with you or buy from you.

It’s really that simple.

We’ll remove everything from your to do list except for the most essential parts.

You won’t spend months working on website copy, figuring out your client avatar, or perfecting your messaging. You don’t need that quite yet.

Instead, we’re going to focus on: 

• Increasing the amount of people who know about you and your work.

• Creating a simple way for people to buy from you or work with you. 

• Delivering your work to paying customers. And then learning from those early experiences without beating yourself up.

• Learning to truly rest during your off hours so you don’t get into the habit of withholding rest, play, and creativity until you make money.

• Being committed to your goals, regardless of external metrics of success (i.e. social media engagement, sales, etc).

This makes your success inevitable.

Where you are right now is where everybody starts. And this is the best time to make money doing what you love. You just need to start.

And people who are already doing what they love, but feel stuck.

You launched a new offer and no one’s buying. Your clients love working with you, buying your stuff…but that isn’t leading to more sales. And you hate social media. Hate it, hate it. In fact, every form of marketing feels really gross, salesy, inauthentic. You don’t want to be bummed about your marketing metrics but you are because there’s never any engagement and you’re doing all the things. You’re a little stressed about your business all the time, even when you’re out hiking or grabbing coffee with a friend. And then you look around the world at all of this * gestures vaguely to world events * and things feel a little overwhelming.

You don’t need to master the latest marketing trend and create more content with said marketing trend.

The ‘create more content’ strategy reminds me of an awful pharmaceutical experiment, where they gave mice an herb to see if it extended the amount of time they could swim before drowning. And then they…watched all the mice drowned and timed it. This is what the rush to do more, create more, sell more, and earn more creates.

It’s time to do business more consciously than that. Small businesses account for 99% of all businesses in the United States. It’s time to run these businesses in a way that’s sustainable for all living beings.

Instead of doing more more, we’re going to focus on:

• Falling back in love with the work you do and why you do the work you do.

• The personal growth that will need to happen so you can accomplish what you want to create.

• Creative, nontraditional marketing tactics built on both community building and service. (This is how you’ll love marketing and do more of it, without forcing yourself.)

• Incorporating play, creativity, and spirituality into your business, to sidestep burn out and perfectionism.

• Selling built on principals of interdependence, so selling feels good for you and the people buying from you. (And contributes to the world you want to live in.)

• Loving your life outside of your business: resting, creating, and playing, in equal parts. (This is how we redefine how humans live, work, and play — forever.)

Here, we do business differently.

We aren’t individuals, competing in a marketplace. We’re interdependent beings, endlessly connected to all living beings. When you know that — and run your business accordingly — it changes the world. (And feels really damn good.)

I’m leading a revolution of small businesses in right relationship to self, others, and planet. Join me.

We aren’t individuals, competing in the marketplace. We are interdependent beings, running businesses that change the world.